Elegance from the Stables
THE HORSEBIT
Before founding his namesake house in 1921, Guccio Gucci worked as a porter at The Savoy Hotel in London. Surrounded by travelers of taste and means, he became fascinated by the equestrian lifestyle that defined aristocratic fashion.
When he returned to Florence, he fused that world of refinement with Italian leather craftsmanship. The Horsebit: a miniature version of a bit from horse bridles was born. First seen on loafers and handbags in the 1950s, the motif symbolized noble leisure and impeccable design. Today, it adorns Gucci eyewear with the same spirit of elevated sophistication; linking each frame to the brand’s equestrian soul.
A Signature Born of Function
THE WEB STRIPE
The red-and-green Web stripe first appeared in the 1950s, inspired by the girth strap on horse saddles. It symbolized strength, craftsmanship, and the refined leisure of equestrian culture; values that defined early Gucci design. Today, the Web stripe wraps around temples of modern eyewear, a bold link between Italian tradition and contemporary luxury.
The Legacy of a Name
THE GG INTERLOCK
The interlocking GGs are more than a logo; they’re a tribute to Guccio Gucci himself. Introduced in the 1960s by his sons Aldo, Vasco, and Rodolfo, the emblem immortalized the founder’s initials and his pursuit of excellence.
From handbags to belts to sunglasses, the GG motif represents legacy and unity. In eyewear, the symbol becomes a refined accent; sometimes gleaming in gold, sometimes engraved in subtle relief, carrying Gucci’s story wherever it goes.
